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The Markets Offering Brands Opportunities Right Now

Advertising opportunities

Solid research drives the publication of every Hurst Media feature. This ensures brands receive opportunities based on the timely needs and interests of tightly defined nationwide audiences.

As well as planning, managing and maintaining an annual schedule of Checklists, Hurst Media has devised a Buying Barometer which indicates the immediate appeal of particular sectors to consumers.

The Buying Barometer is based on key signals, including: time of year; the news agenda; media titles’ campaigns; and data from readers, clients and media titles.

The Buying Barometer has identified the highest consumer appeal for the following sectors: Motoring, Education, Home & Garden, Retirement, Business, Finance, Green and Ethical, and Health & Wellbeing.

Close to home

Remember quarantine-free trips to beaches and the countryside? Those are a thing again and Brits are booking more staycations than ever.

Which means that the automotive sector is seeing an increase in activity. This comes as many consumers have a new appreciation for exploring what the UK has to offer. Plus with more drivers on the road, they want their vehicle to look their best, meaning more spending on new registration plates and handy gadgets.

The effects of Covid-19 has fuelled a growth for the stay-at-home economy. The way in which consumers work, learn, shop and entertain themselves has changed forever.

Meetings of family and friends have become more cherished occasions, so it’s an excellent opportunity to sell food & drink.

Personal and professional growth

Keeping the family amused has also become a priority with consumer preferences shifting towards e-commerce, online entertainment and digital education.

With more time to reflect, many of us have become more mindful of green & ethical issues as well as being inspired to contribute to charities and good causes.

Mandatory face coverings, hygiene products and supplements have become essential purchases. This comes as businesses and workplaces have reopened and members of the public want to ensure they stay safe and healthy.

All about the money

As well as having implications for people’s health, Covid-19 has had a significant impact on how businesses are run. Which is why there is so much focus on helping organisations respond to a new way of working.

The pandemic has created major uncertainty for consumers’ personal finances. While confusion continues to reign, consumers want to hear from financial brands with reassurance that they can help.

The coronavirus may have also affected pensions or investments. Depending on plans after work or withdrawing money from your pension, you may have to consider how this affects your retirement.

How to be featured

Checklists give smaller, lesser known businesses the attention they deserve in high-quality promotional features published in trusted media. The only way to be featured in Checklists is via Hurst Media.

To see your company in any of the trusted media features Hurst is arranging, call 020 3478 6017 or email sales@hurstmediacompany.co.uk

 

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