Hurst Media has defined and developed a new approach to media planning and buying which it has termed “trusted media”.
By working in partnership with both trusted media and brands, Hurst identifies the timely needs and interests of tightly-defined nationwide audiences. Readers get the advice and recommendations they want at the optimum time. Brands get the widest possible relevant readership for a sustainable price. Advertisers don’t even need to supply print ready advertising copy. They can simply provide the marketing messages which Hurst Media’s creative and editorial team will purpose for the relevant publication.
To deliver its trusted media strategies, Hurst maintains deep partnerships with The Times, Guardian, Daily Mail, MailOnline, Telegraph, Mirror, Observer, Metro, Express, London Evening Standard, The Sun and OK! Magazine. All of these media titles are including promotional content published by Hurst Media within their publications, most often as double-page spreads of theme-specific content curated from brands.
These high-quality promotional features provide extra depth to each media title’s feature pages and sections, rewarding readers with a surprise, a bonus and additional value.
OK! distributes Hurst’s flagship consumer lifestyle magazine – Celebrity Secrets – in its bumper packs. Hurst is also working with a raft of celebrities, influencers and household names through its Celebrity Endorsements service.
Brands can currently seize Hurst’s trusted media opportunities in the following verticals: