Competitions build a buzz around products and brands, while generating high-quality GDPR compliant data, so you can continue to market to an engaged audience, long after the competition has ended. Discuss your competition ideas with a member of our team who’ll be able to advise on the best publications and online platforms for your target audience.
All competitions are hosted on Hurst Media’s website and are promoted to a highly engaged email database weekly. As well as the opportunity to win something for free, competitions add an element of play to consumers’ media experience. Products and services offered as prizes attain a higher perceived value than those simply advertised for sale.
The competition model within the national press will see a double-page spread of advertorial content focused on a theme that will pique the interest of the readers by centring on their interests, such as college and university options, eco-friendly products and services, food and drink, gadgets and tech, motoring, health and wellbeing, pets and animals, travel and retirement options as well as legal and financial services.
Competitions are a useful tool that may prove invaluable for your business. They are an excellent way to build brand awareness, drive traffic to your website and introduce thousands of people to your business. By collecting GDPR compliant data from entrants who have agreed to be contacted for marketing purposes, this will enable you to develop an on-going relationship with your future customers.
As a fantastic way to garner engagement and acquire high-quality GDPR compliant data from a highly susceptible readership, these fully managed competitions are the perfect shop window for brands and organisations to benefit from the robust editorial environment of the national press and a partnership between a brand and a publication that consumers trust.