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Lord Sugar likes Dr Leah’s Checklist appearance

Lord Sugar Likes Apprentice Dr Leah’s “Checklist” Appearance

Shares Hurst’s Daily Mail Trusted Media Feature Boosting 10 Brands


Lord Sugar, made famous as the star of hit TV show The Apprentice, is well-known for his no-nonsense attitude to business. Having honed a reputation for grilling business people on TV, he’s also not afraid to take to social media to air his views. Commenting on Hurst’s partnership with the Mail Online, he took to Twitter to celebrate the feature of his joint venture with Apprentice winner Dr Leah Totton. The feature in question was one of Hurst’s digital health and wellbeing “checklists”, showcasing the best brands in the market to keep people’s minds and bodies in shape.


These features are always popular, timely, and eye-catching. This edition proved to be no different when Hurst was “hired” by Lord Sugar and Dr Totton’s business. Sitting alongside their brand, Dr Leah Clinics, companies such as Spotlight Oral Care, Kardia Mobile, and Nourished featured their beauty and health products to over 3.8 million daily readers.


The serial entrepreneur clearly backs the checklist pitch. The “native” quality to this feature provided readers with a great opportunity to drive attention to the benefits of these products in an environment they trust and appreciate.


Hurst is currently building more checklists in the run-up to Christmas. Their deep and integrated partnerships with the country’s leading news brands means they can bring brands to the right audience through a trusted medium that delivers results. We think Lord Sugar would certainly agree.

If you would like to see your company featured in any of the trusted media features that Hurst Media is arranging, you can call 020 3478 6017 or email a member of the team at sales@hurstmediacompany.co.uk

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