First Outdoor Advertising Campaign Promotes Trusted Media
Hurst Media’s first outdoor ad campaign is driving awareness of the value of deploying trusted media strategies. The campaign’s strapline “Gain the trust of millions” encapsulates the essence of trusted media strategies. By partnering with the print, broadcast and digital platforms of national news brands, celebrities, influencers and household names Hurst Media enables brands to communicate to consumers via the media they most rely upon for facts and advice.
The most popular of Hurst’s trusted media strategies is the theme-relevant double-page spreads (DPS). Each one is produced bespoke for the audience, time of year and the trusted media partner, whether they are The Times, The Guardian, Daily Mail, The Telegraph, The Sun, Metro, The Express, City AM, Evening Standard, The Mirror, The Observer or a celebrity, influencer or other household name.
The DPSs are branded as Checklists or Secrets and cover various industries.