The Sunday Times Profile

Sunday newspaper of the year

Fans describe it as: “Stands up for ordinary people”, “In touch with ordinary people”, “Informative” and “Helps me keep in touch”.

Type

Weekly Newspaper

Format
Tabloid
Founded
1903
Ownership
Reach PLC
Editor
Lloyd Embley
Political alignment
Centre-left
Readership

774,000 Print

Circulation

366,000 Average per Issue

Cover Price
£1.60
Subscribers
5,332 paid subscriptions
Website
Average print readership
70% ABC1C2 Readers
Average reading time
58% Age 55-74

General

  • 80% readers are main shoppers
  • Readers spend on average 48 mins reading the paper

Retirement

  • 58% are aged over 55

Family

  • 162,000 parents with kids under 18
  • A typical reader is 59, married and C1C2
Gender

Sources
  • PAMCo 3 2019 (Jul’18-Jun‘19). ABC 6 month average (Feb’19-Jul’19)

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