PUBLISHED WITH THE TIMES ON SATURDAYS

(THIS IS NOT A THIRD-PARTY SUPPLEMENT, IT IS FEATURED INSIDE THE NEWSPAPER AND IS INCLUDED IN ALL NATIONWIDE PRINTED EDITIONS)

Health & Wellbeing Checklist is a full-colour, tabloid sized double-page spread or single page of advertorial content published in the Weekend section of the Saturday Times.

The Times boasts a mature readership, with 84% of its readers over the age of 45 Health & Wellbeing Checklist will therefore serve as the essential guide to help these health-conscious readers make positive changes in order to lead a healthier lifestyle.

It showcases a selection of high-quality products and services, ranging from specialist clinics, beauty and cosmetic treatments, alternative therapy, diet and fitness advice and homecare and mobility options.

Published in the Saturday edition of The Times, Health & Wellbeing Checklist is the perfect shop window for brands and organisations to benefit from a mature readership with more time to spend reading their newspaper, and a greater disposable income to spend on health and wellness amenities.

Particularly Considering

Readers of The Times are 25% more likely to mention ads when they talk about brands
64% of readers are AB social group
he average age for readers of The Times is 62.
The Times is read for an average of 54 minutes on a Saturday
63,000 Times readers are eating more healthy food than they have ever done in the past

Demographics

Sources: PAMCO 3 2020, TAM20MOS GB TGI 2020 Q3 News UK. Last updated Oct’20

Distribution

495,000 copies of The Times published on a Saturday
1,200,000 average print Saturday readership
Distributed UK wide

Rate Card

Third Page	£8,500
Quarter Page	£6,750
Sixt page	£5,000
Competition upgrade	£1,000

1/4 , 1/8 FEATURE REQUIREMENTS

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Quarter Page

Portrait: 132 x 136.6 mm

Total word count: 200-250 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

Eigth Page

Landscape: 132 x 66.25 mm
Portrait: 64 x 136.6 mm

Total word count: 70-100 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 1 images + logo

Strip

Landscape: 268 x 42.5

Total word count: 120-150 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

1/4 , 1/8 FEATURE REQUIREMENTS

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Third Page

Landscape: 268 x 89.7 mm
Portrait: 183.6 x 132 mm

Total word count: 200-300 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 2-3 images + logo

Sixth Page

Landscape: 132 x 89.7 mm

Total word count: 120-150 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 1-2 images + logo

Headline

Landscape: 132 x 42.5 mm

Total word count: 60-80 words

Call to action: i.e. Discount offer, website, phone, or social links

Images: 1 images + logo

Supplying content

IMAGE SPECIFICATIONS*

CMYK images in JPEG, TIFF or PSD format.
All images are high resolution (at least 300dpi).
Please supply images at their original size and aspect ratio. We will crop images to an appropriate size when laying out your advertorial.
Please do not supply images with any copy i.e. slogans on top.
We recommend supplying lifestyle images depicting your target audience, service or general message; or product shots.

COPY SPECIFICATIONS

Total word count includes max. 10 words for headline and max. 20 words for a call to action.
Hurst Media reserve the right to make changes, including grammatical changes and corrections to ensure supplied copy meets house style.

FILE TRANSFER

WARNING: EMAIL ATTACHMENT LIMIT Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

DESIGN PROCESS

Once all material is submitted according to specification, Hurst Media will layout your advertorial within the pre-approved house style of the publication.
Supplied copy will by subedited by Hurst Media’s editorial team. Spelling, grammar and punctuation will also be corrected to the house style.
Layouts may vary depending on style of images and/or text supplied.

APPROVALS & AMENDMENTS

Hurst Media will provide a PDF for client approval.
The client will have the option of two rounds of amendments before final approval is required. Please ensure any amendments are clear and concise.
Approval is required within 48 hours.
Please note that the newspaper must also approve all advertorials and they reserve the right to make changes or corrections to ensure copy passes their compliance standards.

* Image use subject to editorial discretion and may vary depending quality, size and layout. We cannot guarantee the quality of the final print for images supplied outside of these specifications.
Bespoke advertorials (in which Hurst Media supplies the copy ONLY, and all images/logos are provided by the client) will be charged at a further 10%, or a one-off fee of £150, whichever is greater.
Image sourcing conducted by Hurst Media on behalf of the client will be charged at a fee of £25.

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