The Sunday Times Profile

One of Britain’s oldest and most influential newspapers

Fans describe it as: “Well written”, “Informative”, “Intelligent”, “Interesting” and “Analytical”.

Type
Daily Newspaper
Format

Tabloid

Founded
1 January 1785
Ownership
News UK, a News Corp company
Editor
John Witherow
Political alignment
Centre-right
Readership

Mon-Sat 843,766 Daily Print

Saturday 1,077,000 Print

Circulation

495,000 Print

Cover Price
Mon-Fri £1.80, Sat £2.00
Subscribers
539,000 (Digital and Print, The Times and Sunday Times)
Website
Average print readership
86 % are ABC1 Readers
Average reading time
41% Age 35-64

Food & Drink

  • The Times readers have 24 conversations about Food & Drink daily, 20% more than the average

 

Travel

In the last 12 months…

  • 3.6 avg. number of holidays taken
  • £3,700 average spent on holidays
  • 4.9 billion spent on holidays

 

Gadgets & Tech

  • Times readers have 35% more tech conversations weekly on average

 

Green & Ethical

  • 718,000 Times readers are interested in topics on the environment, natural world & countryside

 

Business

  • The Times is the UK’s number 1 daily print title for reaching the UK’s business professionals and reaches 50% more decision makers then the FT and Daily Telegraph

 

Pets & Animals

  • 45,000 Times readers own a pet

Demographics

Gender

Sources
  • PAMCO203; PAMCO203 PAMCo 3 2020 (Jul ’19 – Jun ’20)

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