The Sunday Times Profile

 The largest-selling UK paper in the ‘quality press’ market category 

Fans describe it as: “Well written”, “Informative”, “Interesting” and “Intelligent” 

Type
Daily Newspaper
Format
Broadsheet
Founded
1 January 1785
Ownership
News UK, a News Corp company
Chief Executive
Rebekah Brooks
Editor
Martin Ivens
Political alignment
Centre-right
Readership

1,504,000 Print

Circulation

561,000 Print

Cover Price
£2.90
Subscribers
539,000 (Digital and Print, The Times and Sunday Times)
Website
Average print readership
89% ABC1 Readers
Average reading time
51% Age 35-64

Homes & Gardens

  • 93% of readers are interested in home and garden topics in the newspaper.
  • 82% say they get a great deal of pleasure from their garden.
  • Readers spent over £349 million on gardening products in the past year.

 

Motoring

  • 59% have used reviews in newspapers as guidance for their car purchase.
  • Over 3 times more likely to own a car worth £30,000 and above.
  • 25% are passionate about their car.
  • 43% talk about cars every day

 

Business & Finance

  • Twice as likely to have invested money in their own business.
  • 29% discuss how to save or invest money every day
  • 3 times more likely to be Senior Managers than any other quality newspaper
  • Readers have and average family income of £56,000

 

Travel

  • In the last 12 months…
  • £2500 average spent on holidays
  • 3.6 billion spent on holidays
  • 33% went on 4 or more holidays
  • Twice as likely to own a holiday home.

 

Education & Professional Development

  • Features school league tables to target parents
  • Three times more likely to be interested in newspaper articles in education*
  • 20% are still studying towards qualifications.
  • 49% are interested in looking at jobs.

Demographics

Gender

Sources
  • PAMCO203; PAMCO203 PAMCo 3 2020 (Jul ’19 – Jun ’20)

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