The Sunday Times Profile

The biggest selling Sunday newspaper

Fans describe it as: “Helps me keep in touch”, “Interesting”, “Informative” and “Well written”.

Type

Weekly Newspaper

Format
Tabloid
Founded
1896
Ownership
Daily Mail
Editor
Ted Verity
Political alignment
Right-wing
Readership
2,013,000 Weekly
Circulation
903,033 Average per Issue
Cover Price
£1.80
Subscribers
10,633 paid subscriptions
Website
Average print readership
63% are ABC1 Readers
Average reading time
Choose only to read a weekend newspaper

Travel

  • 52% more likely to spend £2,500 or more on holidays in the last 12 months
  • £42,046 is the average savings and investments of The Mail on Sunday readers

 

Motoring

  • 35% more likely to want to buy a new car in the next 12 months

 

General

  • 74% of readers live in the affluent South of England
  • 79% choose to only read a weekend newspaper
  • 60 is the average age
  • The Mail on Sunday readers have average savings and investments of £42,046.

Demographics

Gender

Sources
  • AA/QO READERSHIP |TGI CLICKSTREAM MOBILE Q1 2020| PAMCo Q1 2020 (Jan’19-Dec’19) |ABC FEBRUARY 2020|OMNITURE JANAURY 2020

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