The Sunday Times Profile

ONE OF THE UK’S MOST INFLUENTIAL LEADING NEWSPAPERS

ans describe it as: “Intelligent”, “Interesting”, “Informative”, “Well written” and “Great for politics”

Channel

Digital

Ownership

Guardian Media Group

Political alignment

Centre-left

Monthly Visitors

47 Million UK – 155 Million Global

Website

The Guardian reach in UK

ABC1 Online Readers

Average time spend per visitor

The Guardian’s Progressive Audience

Guardian Progressive Audience

  • 67% agree that if their prefered news provider collaborates with a brand, they would be more likely to trust that brand vs.31% of all BDMs

  • 60% agree that if their prefered news provider collaborates with a brand, they would be more likely to consider that brand vs.24% of all BDMs

Gender

Sources
  • Source: The Guardian/Kantar Progressives Research 2018; TGI Clickstream 2018
  • Source: Comscore December 2019
  • Source: Google Analytics, 01 July 2019 – 31 December 2019
  • Source: PAMCo 4, 2019

 

 

 

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