The Sunday Times Profile

Weekly tabloid that ‘stands up for everyday people’

Fans describe it as: “In touch with ordinary people”, “Well written” and “Interesting”.

Type
Sunday Newspaper
Format
Tabloid
Founded
1900
Ownership
Reach PLC
Editor
Gary Jones
Political alignment
Right-wing
Readership

549,000 Print

Circulation

269,000 Average per Issue

Cover Price
£1.50
Subscribers
2,015 paid subscriptions
Website
Average print readership
82% are ABC1C2
Average reading time
41% Age 55-74

Food & Drink

  • 58% of Sunday Express readers are eating more healthy food than they have in the past
  • 1 in 4 Sunday Express readers have been on diets
  • 58% of Sunday Express readers spend over £100 on food, drink and entertaining

 

Health & Fitness / Wellbeing

  • 1 in 3 Sunday Express readers visit a leisure centre, gym or health club
  • 80% Sunday Express readers agree ‘to stay healthy it is important to exercise regularly’
  • 58% of Sunday Express readers are eating more healthy food than they have in the past

 

General

  • 493,000 readers are main shoppers
  • 293,000 readers are female main shoppers
  • 444,000 readers are aged over 55
  • 52% of readers are loyal, reading 3 out of 4 copies a month
  • A typical Sunday Express reader is 62, married and ABC1

Demographics

Gender

Sources
  • PAMCo 3 2019 (Jul’18-Jun‘19). ABC 6 month average (Feb’19-Jul’19)

 

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