Hurst Media Company has successfully launched CALIBRE Quarterly, the first and only lifestyle magazine targeting the UK’s mature and discerning 50+ male audience
The magazine was an A4-sized, 180-page perfect bound, full colour, glossy magazine.
The initial edition of CALIBRE was produced by Archetype Media Partners and featured coverstar, James May, giving a frank and open interview.
Alongside this, the inaugural issue provided readers with a diverse range of rich, in-depth content, specifically attuned to the interests and passions of this lucrative demographic, with features covering lifestyle, money, food and drink, technology, culture and travel.
For the first issue CALIBRE Quarterly teamed-up with British Heritage brand, Barbour, and offered readers the opportunity to win a luxury Steve McQueen jacket from their International range.