CALIBRE Launches Subscription Campaign With The Telegraph
Included in the package subscribers receive a custom CALIBRE branded hip flask, a miniature bottle of Glengoyne whiskey, exclusive access to digital content and our Member Rewards online directory, providing access to great deals, discounts and promotions from our advertising partners. And, of course, 4x issues of CALIBRE delivered to the door.
To promote the subscriptions Membership program, Hurst Media ran a print advertising campaign in The Telegraph for 6 weeks, reaching literally millions of readers. The campaign was supported by mobile-friendly subscriptions sign-up website and phone bookings system.
Following from this, lucky subscribers will be receiving their free gifts and first issues of the magazine in December. What a perfect present!