NEW SCIENTIST REACHES AN EDUCATED AUDIENCE INTERESTED IN CUTTING-EDGE IDEAS THAT MATTER
Showcases a high-quality selection of environmentally-friendly products and services ranging from fashion, food & drink, technology, charities, energy, home improvement and travel
Type | Weekly Magazine |
Format | Full-Size A4 |
Founded | 1956 |
Ownership | Daily Mail |
Political alignment | Liberal |
Readership | 308,330 Average |
Circulation | 118,000 Average |
Website | https://www.newscientist.com |
Average print readership
88% ABC1 Readers
Average Reader Age
Average reading time
General
- New Scientist boasts an affluent readership with 88% of readers being ABC1
- 75% are educated to a degree level
- New Scientist readers describe themselves as ‘seekers of quality’, ‘globally aware’, ‘tech savvy’ and ‘inquisitive’
- Average household income of £75,000 — this wealthy readership believes it is worth paying extra for quality products and services.
Gender
