The Sunday Times Profile

The UK’s highest-circulation print newspaper

Fans describe it as: “Free”, “Interesting”, “Helps me keep in touch” and “In touch with ordinary people”.

Type
Freesheet
Format
Tabloid
Founded
1999
Ownership
dmg:media, a Daily Mail and General Trust plc company
Editor
Ted Young
Political alignment
Centrist
Readership

2,301,000 Daily Print

Circulation
1,326,213 (March 2020) 313,248 (During Covid-19 Restrictions)
Cover Price
Free
Website

metro.co.uk
Average print readership
57% are ABC1 Readers
Average reading time
53% between 18-44

Health & Wellbeing

  • 1.3 million readers (over half) agree with the statement ‘I look after my health to improve my appearance’ That’s over ½ readers
 

Food & Drink

  • 63% of Metro readers agree ‘I like to try out new food products’
 

Home

  • More likely to be moving home in the next 12 months than other publications’ readers
  • 33% of readers are more likely to be buying a home in the next 12 months

Demographics

Gender
Sources
  • AA/QO READERSHIP |TGI CLICKSTREAM MOBILE Q1 2020| PAMCo Q1 2020 (Jan’19-Dec’19) |ABC FEBRUARY 2020|OMNITURE JANAURY 2020
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