Metro.co.uk is the online version of the UK’s highest-circulation newspaper.

The highest proportion of millenials of all newsbrand websites, boasting a young affluent readership

Channel
Digital
Ownership
dmg:media, a Daily Mail and General Trust plc company
Political alignment
Centrist
Daily Visitors
2.2 million unique visitors
Website
metro.co.uk
Daily Unique Visitors
60% ABC1 Readers
Mobile Devices Traffic
Average Reader Age

Particularly Considering

  • Metro.co.uk has the highest proportion of millennials of all newsbrand websites
  • 1.3million readers agree “I look after my health to improve my appearance”
  • Metro.co.uk’s average reader age is 44
Gender
Sources

Stats and sources from MailMetroMedia, PAMCo Q1 2020, ABC February 2020, Omniture January 2020. Last updated: Dec’20

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