Published with on Saturdays

Best of Events – The Guardian

The Best of Events is a full-colour, tabloid-sized, double-page spread of advertorial content published in the Saturday edition of The Guardian newspaper.

The Guardian is known to be the most trusted newspaper in the UK, with 83% of readers claiming to trust its content. Additionally, 54% of readers believe they are more likely to respond to advertisements from a trusted source. Therefore, Best of Events is perfectly placed to serve as an essential guide for readers to keep up to date with upcoming events, as well as tips for those planning their own dream event.

867k

Saturday print readership of The Guardian

83%

trust The Guardian’s content — making it the most trusted newspaper in the UK

65%

of readers say The Guardian helps them to make up their mind

54%

of readers believe they are more likely to respond to an advert if it appears from a trusted source

The Best of Events showcases a selection of the finest events and attractions happening around the UK and further afield, from arts events and exhibitions, to festivals, car shows, and exciting days out for the whole family. It also presents a curated selection of party planners, venues, and photographers as well as car hire, DJs, caterers, florists and much more.

Published on a Saturday, the Best of Events provides a perfect shop window for brands and organisations to reach a wide and varied audience who are interested in attending exciting events or indeed planning their own once-in-a- lifetime event.

Distribution

  • 220,240 copies of The Guardian are published on a Saturday
  • 867,492 average weekend readership
  • Distributed UK wide

Particular Considering

  • 83% of readers trust The Guardian’s content – the most trusted publication in the UK
  • 65% of readers say The Guardian helps them to make up their mind
  • 85% of The Guardian readers are ABC1, with an average household income of £59,764
  • 95% of The Guardian readers claim that they don’t read any other quality newspaper.

Rate Card

Third page £7,500

Quarter page £5,625

Sixth page £3,750

Competition upgrade £1,000

COMPETITION MEDIA PACK

Ready to showcase your brand to millions of engaged readers?

Join the Best of Events and connect with high-intent consumers in The Guardian — the ideal platform to promote your event, venue or service.
Email
Call Now

Feature Requirements

1/4 , 1/8, STRIP

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Quarter Page

Portrait: 129.5 x 135.7 mm

Total word count: 200-250 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

Eigth Page

Landscape: 129.5 x 66 mm
Portrait: 62.8 x 135.7 mm

Total word count: 70-100 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1 image + logo

Strip

Landscape: 263 x 42.5

Total word count: 120-150 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

1/3, 1/6, HEADLINE

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Third Page

Landscape: 263 x 89 mm
Portrait: 192.5  x 182.4 mm

Total word count: 200-300 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2-3 images + logo

Sixth Page

Landscape: 129.5 x 89 mm

Total word count: 120-150 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1-2  images + logo

Headline

Landscape: 129.5 x 42.5 mm

Total word count: 60-80 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1 images + logo

Supplying content

IMAGE SPECIFICATIONS*
  • CMYK images in JPEG, TIFF or PSD format.
  • All images are high resolution (at least 300dpi).
  • Please supply images at their original size and aspect ratio. We will crop images to an appropriate size when laying out your advertorial.
  • Please do not supply images with any copy i.e. slogans on top.
  • We recommend supplying lifestyle images depicting your target audience, service or general message; or product shots.
COPY SPECIFICATIONS
  • Total word count includes max. 10 words for headline and max. 20 words for a call to action.
  • Hurst Media reserve the right to make changes, including grammatical changes and corrections to ensure supplied copy meets house style.
FILE TRANSFER

WARNING: EMAIL ATTACHMENT LIMIT Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

DESIGN PROCESS
  • Once all material is submitted according to specification, Hurst Media will layout your advertorial within the pre-approved house style of the publication.
  • Supplied copy will by subedited by Hurst Media’s editorial team. Spelling, grammar and punctuation will also be corrected to the house style.
  • Layouts may vary depending on style of images and/or text supplied.
APPROVALS & AMENDMENTS
  • Hurst Media will provide a PDF for client approval.
  • The client will have the option of two rounds of amendments before final approval is required. Please ensure any amendments are clear and concise.
  • Approval is required within 48 hours.
  • Please note that the newspaper must also approve all advertorials and they reserve the right to make changes or corrections to ensure copy passes their compliance standards.

 

* Image use subject to editorial discretion and may vary depending quality, size and layout. We cannot guarantee the quality of the final print for images supplied outside of these specifications.
Bespoke advertorials (in which Hurst Media supplies the copy ONLY, and all images/logos are provided by the client) will be charged at a further 10%, or a one-off fee of £150, whichever is greater.
Image sourcing conducted by Hurst Media on behalf of the client will be charged at a fee of £25.