Real life stories from your intelligent tabloid
Fans describe it as: “Stands up for ordinary people”, “In touch with ordinary people”, “Informative” and “Helps me keep in touch”.
Type | Daily Newspaper |
Format | Tabloid |
Founded | 1903 |
Ownership | Reach PLC |
Editor | Alison Philips |
Political alignment | Centre-left |
Readership | 832,000 Daily Print |
Circulation | 451,000 Average per Issue |
Cover Price | Mon-Fri 85p, Sat £1.30 |
Subscribers | 7,830 paid subscriptions
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Website |
Average print readership
67% are ABC1 Readers
Average reading time
42% between 55-74
General
- 770,000 readers are main shoppers
- 411,000 readers are female main shoppers
- 619,000 readers are aged over 55
- 27% of readers are loyal, reading 4 out of 5 issues a week
Retirement
- 619k readers aged 55+
- 66% are aged over 55
Family
- 152,000 parents with kids under 18
- A typical Mirror reader is 60
- Most readers are of the ABC1C2 social grade
- A typical Mirror reader is married.
Gender
