Published with on Saturdays

Best of Yacht & Boating – The Times

The Best of Yachting & Boating is a full- colour, tabloid-sized, double-page spread of advertorial content published in the Weekend section of The Times.

With a daily readership of over one million people, of which 64% are in the AB social-economic profile, The Times boasts an audience of wealthy people. This affluent readership believes it is worth paying extra for quality products and services. Best of Yachting & Boating will therefore serve as an essential guide for readers who are looking for new and exciting ways to spend their money.

1m
Saturday print readership of The Times
74%
believe it is worth paying extra for quality products
34%
are likely to take action after seeing adverts in this section
39%
agree they tend to go for premium brands

The Best of Yachting & Boating showcases a high-quality selection of products and services, including boating/sailing holidays, short breaks, exhibitions & outings, water sports/activities, rentals and boating essentials.

Published on a Saturday, Best of Yachting & Boating is the perfect shop window for brands and organisations to benefit from a mature readership with more time to spend reading their newspaper, and a greater disposable income to spend on yachting & boating products and services.

Distribution

  • 467,325 copies of The Times published on a Saturday
  • 1,077,000 average print Saturday readership
  • Distributed UK wide

Particular Considering

  • Readers of The Times are 25% more likely to mention ads when they talk about brands
  • 20,000 Times readers have taken part in water sports/activities
  • The Times is read for an average of 54 minutes on a Saturday
  • 21,000 readers of The Times have visited boat show exhibitions.

Rate Card

Third page £7,500

Quarter page £5,625

Sixth page £3,750

Competition upgrade £1,000

COMPETITION MEDIA PACK

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Feature Requirements

1/4 , 1/8, STRIP

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Quarter Page

Portrait: 129.5 x 135.7 mm

Total word count: 200-250 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

Eigth Page

Landscape: 129.5 x 66 mm
Portrait: 62.8 x 135.7 mm

Total word count: 70-100 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1 image + logo

Strip

Landscape: 263 x 42.5

Total word count: 120-150 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2 images + logo

1/3, 1/6, HEADLINE

LAYOUT BELOW FOR ILLUSTRATION PURPOSES ONLY. EXACT LAYOUT SUBJECT TO CHANGE.

Third Page

Landscape: 263 x 89 mm
Portrait: 192.5  x 182.4 mm

Total word count: 200-300 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 2-3 images + logo

Sixth Page

Landscape: 129.5 x 89 mm

Total word count: 120-150 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1-2  images + logo

Headline

Landscape: 129.5 x 42.5 mm

Total word count: 60-80 words

Call to action:  i.e. Discount offer, website, phone, or social links

Images: 1 images + logo

Supplying content

IMAGE SPECIFICATIONS*
  • CMYK images in JPEG, TIFF or PSD format.
  • All images are high resolution (at least 300dpi).
  • Please supply images at their original size and aspect ratio. We will crop images to an appropriate size when laying out your advertorial.
  • Please do not supply images with any copy i.e. slogans on top.
  • We recommend supplying lifestyle images depicting your target audience, service or general message; or product shots.
COPY SPECIFICATIONS
  • Total word count includes max. 10 words for headline and max. 20 words for a call to action.
  • Hurst Media reserve the right to make changes, including grammatical changes and corrections to ensure supplied copy meets house style.
FILE TRANSFER

WARNING: EMAIL ATTACHMENT LIMIT Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

DESIGN PROCESS
  • Once all material is submitted according to specification, Hurst Media will layout your advertorial within the pre-approved house style of the publication.
  • Supplied copy will by subedited by Hurst Media’s editorial team. Spelling, grammar and punctuation will also be corrected to the house style.
  • Layouts may vary depending on style of images and/or text supplied.
APPROVALS & AMENDMENTS
  • Hurst Media will provide a PDF for client approval.
  • The client will have the option of two rounds of amendments before final approval is required. Please ensure any amendments are clear and concise.
  • Approval is required within 48 hours.
  • Please note that the newspaper must also approve all advertorials and they reserve the right to make changes or corrections to ensure copy passes their compliance standards.

 

* Image use subject to editorial discretion and may vary depending quality, size and layout. We cannot guarantee the quality of the final print for images supplied outside of these specifications.
Bespoke advertorials (in which Hurst Media supplies the copy ONLY, and all images/logos are provided by the client) will be charged at a further 10%, or a one-off fee of £150, whichever is greater.
Image sourcing conducted by Hurst Media on behalf of the client will be charged at a fee of £25.